Colorful logo of a square outline with four rounded sides, each side in a different color: red, orange, purple, and blue, next to the word 'Toggl' in black text.

Media Specifications

  • If you are a Sponsor or Exhibitor these files are required upon application for promotion of your business. A delay in providing required assets means you will miss out on included media benefits that begin in January.

  • Attendee bag inserts and Discovery Passport drawing prizes require approval before shipping and must be received by May 1, 2025:

    Midwest Homeschool Expo

    c/o Jean Lee

    3659 Abney Highland Dr.

    Zionsville, IN 46077

All logos and ad media not provided in a high resolution format by May 1 will not be included in printed materials.

Company Logo (full color)

  • Please ensure that this file is named “Company Name Color Logo” 

  • In full color

  • .PNG file format

  • High resolution file (a minimum resolution of 300dpi or 1500 x 1500 ppi, allowing for print up to 5x5 inches)

  • If you have both square and rectangular variations of your logo, please include them both

  • Do not save an image from your website and submit it, this will not be a printable resolution!

All black company logo (for use on attendee bag, if purchased)

  • Please ensure that this file is named “Company Name Black Logo” 

  • Logo altered to be only black and white (or black with a transparent background) Note: Please do not simply turn your color logo into greyscale, as this will include many shades of gray that will not print well for this use. Also consider that logos with very fine lines or small text do not print well in the screen printing process, please adjust your logo accordingly.

  • .PNG file format

  • High resolution file (a minimum resolution of 300dpi or 1500 x 1500 ppi allowing for print up to 5x5 inches)

  • If you have both square and rectangular variations of your logo, please include Black/white versions of them both

  • Do not save an image from your website and submit it, this will not be a printable resolution!

Headshot (for use on social media)

  • Please ensure that this file is named “Company Firstname Lastname Headshot” 

  • Square image

  • Color photo

  • Plain background

  • .PNG file format

  • High resolution file (a minimum resolution of 300 dpi or 1500 x 1500 ppi, allowing for print up to 5x5 inches)

  • Do not save an image from your website and submit it, this will not be a printable resolution!

Attendee bag inserts

All bag insert items require approval by the Event Director before shipping! Give your brand investment longevity by choosing an item that will be used in an ongoing manner such as:

  • School supplies (highlighters, rulers, protractors, small notebooks, clipboards, zipper pouches)

  • Items to keep kids busy at the event (Crayons, color pencils, coloring pages, activity books)

  • Gadgets & tools (ear buds, screwdrivers, USB drives, chip clips, charging cables, compact umbrellas)

  • Kid items (Beach balls, sports bottles, laser pens, fidget toys, ice packs, playing cards, insulated lunch sacks, first aid items)

  • Clothing (t-shirts, hats, sunglasses)

  • Bookmarks (rather than paper flyers)

*If providing a flyer, please include a unique discount or free gift code specific to the Expo for tracking engagement. Only a limited number of paper flyers are accepted for inclusion, the first applicants to submit for approval are selected.

Pre-event giveaway and Discovery Passport prize drawing donations

Prize donations should be a minimum $20 value, please email an image of your prize donation to the Event Director before shipping to maximize your media and promotion!

For digital gift cards please upload 2 files to the Exhibitor dropbox:

  • 8.5x11 size PDF file (portrait format) with your logo and the name of the prize being given, this file will be printed and displayed on the prize table at the registration desk throughout the event.

  • 8.5x11 size PDF file (portrait format), with the redemption instructions or prize coupon code. This file will be printed and sealed in an envelope to be given directly to the prize winner at the event.

Resource Guide media (if purchased)

Full page media specifications

  • Please ensure that this file is named “Company Name MHE Ad” 

  • .PNG file format

  • A rectangle in vertical portrait orientation

  • 8.25 x 10.75 inches (not full bleed)

  • High resolution file (a minimum resolution of 300 dpi or 2475 x 3225 ppi, allowing for printing up to 8.25x10.75 inches)

Half page media specifications

  • Please ensure that this file is named “Company Name MHE Ad” 

  • .PNG file format

  • A rectangle in horizontal landscape orientation

  • 8.25 x 5.25 inches (not full bleed)

  • High resolution file (a minimum resolution of 300dpi or 2475 x 1575 ppi, allowing for printing up to 8.25 x 5.25 inches)

Quarter page media specifications

  • Please ensure that this file is named “Company Name MHE Ad” 

  • .PNG file format

  • A rectangle in vertical portrait orientation

  • 4 x 5.25 inches (not full bleed)

  • High resolution file (a minimum resolution of 300dpi or 1200 x 1575 ppi, allowing for printing up to 4 x 5.25 inches).

Note: It is the responsibility of the Sponsor or Exhibitor to ensure correct files are provided for inclusion in advertising benefits prior to the advertising deadline. Refunds will not be given for loss of advertising due to missing assets.

Download a PDF version of this list:

Download Checklist

Samples for Bag Imprint file submissions:

Company Logo (full color)

All black company logo

Greyscale company logo (not accepted)

Colorful logo with four interlinked rounded bars forming a diamond shape, and black text that reads 'Slack'.
Logo for Midwest Homeschool Expo with a black and white rolled-up paper icon and text.
Logo for Midwest Homeschool Expo with abstract gray and black geometric shapes and red diagonal line

Presenter details:

Red tote bag with black handles bearing logos and sponsors for Midwest Homeschool Expo.

If submissions are longer than the allocated character limits, your submission will be altered to fit the allowable space.

Presentation Title

  • 68 character limit

Presentation Description

  • 400 character limit

  • Written in the third person (“Join Maria” rather than “Join me”)

  • Directed to the Expo attendee (“In this presentation, you’ll learn…” rather than “In this presentation, they will learn…”

Presenter Bio

  • 350 character limit

  • Written in the third person (“Maria is the founder of…” rather than “I am the founder of”)

  • If you are a homeschooling parent yourself, include that information.

Headshot

  • Please ensure that this file is named “Firstname Lastname Headshot” 

  • Square image

  • Color photo

  • Plain background

  • .PNG file format

  • High resolution file (a minimum resolution of 1500 x 1500 ppi, allowing printing up to 5x5 inches)

All presentation slides are due May 1, 2025 for review. Slides not received by this date may result in a cancelled presentation.

Sample headshots & text for Presenters:

A smiling woman wearing a large straw hat and a blue top, standing outdoors in front of a wooden fence with grass.
A woman with curly hair, wearing a yellow top and a large light-colored bow in her hair, smiling in front of a blue background.
A man with glasses and a colorful Hawaiian shirt sits at a table with a young girl in a pink floral dress, who is showing interest in a robotic exhibit. A woman stands behind the table explaining the robotic summer camp offer, with a sign indicating the price of $199. Other people are in the background at an indoor event or expo.

Image resolution is the level of detail in an image, and is determined by the number of pixels in the image. The more pixels an image has, the higher its resolution, and the more detail and definition it will have. Resolution can be measured in different ways, including dots per inch (DPI) and pixels per inch (PPI). 

DPI is for images that will be physically printed. If refers to the number of ink droplets a printer will produce per inch, while printing an image. The more dots of ink per inch the picture has, the more detail you will see when printed. The recommended minimum resolution for printing is 300 dpi. 

PPI is for digital images and is expressed as the number of horizontal pixels multiplied by the number of vertical pixels. For example, an image that is 200 pixels across and 300 pixels tall would be described as a having a resolution of 200 x 300 PPI (shaped as a rectangle in portrait orientation). 
If you want to print a full page 8.5 x 11 inch image, you will need to multiply the inches by 300 dpi:

8.5 inches x 300 dpi = 2550

11 inches x 300 dpi = 3300 

For an image to print well on an 8.5x11 inch paper, the image would need to have a resolution of 2550 x 3300 ppi. If the image’s resolution is any less than this, you risk the image looking pixelated when it is printed. 

Understanding File Resolution

 File Submission FAQs

    • On an Android mobile device:

      Go to Photos  and select the photo. Click the ... in the top right. Scroll to the bottom of the page to find the image size.

    • On an Apple mobile device:

      Open the Photos app and tap the photo. Swipe up or tap the i button to see the resolution.

    • On a Windows computer:

      Right-click on the image file in File Explorer, select Properties, then click the Details tab. Scroll down to find the image's dimensions and resolution.

    • On a Mac computer:

      Right-click on the image file, then click Get Info. Click the More Info tab to find the image's dimensions and resolution.

  • No. Web images are too small to print well. If we print an picture taken from a website, the image will look pixelated. Web images have a resolution equivalent to around 72 DPI. While this resolution works great for the human eye to view the picture on a lighted screen, this resolution is not high enough to meet the minimum print requirement of 300 DPI. 

  • No. Screenshots are a lower resolution copy of the original image. They are too small to print well, and will look pixelated.

  • Most smartphones today have excellent quality cameras with good photo resolution. Here is an excellent article detailing how to take a high quality headshot with a smartphone.

    If you take a headshot using a smart phone, ensure that you do not text the picture (to move it from one device to another); texting a photo lowers the resolution of the image. Instead, email the image to transfer it to a computer or other device.

  • Please ensure that all files are named correctly (see details above), and then email to midwesthomeschoolexpo@outlook.com.